Independent creative agency The Idea Shed has joined forces with Australian wine brand Jacob's Creek in celebration of the FIFA Women's World Cup 2023.
As Jacob's Creek takes centre field as an official supporter, The Idea Shed spearheads a series of multifaceted retailer campaigns to enhance the brand's prominence and maximise its most significant sponsorship commitment to date.
Leveraging its extensive expertise in creative commerce and deep understanding of the retail landscape, The Idea Shed has crafted tailor-made campaign solutions for each retailer.
This hyper-targeted approach aims to achieve a seamless connection between the brand and its audience - and the retailer, maximising the impact of the partnership and solidifying Jacob's Creek's position in the market.
These campaigns are being activated across key retailers, including National Independent Liquor stores, LMG, Endeavour Group, Coles Liquor Group, Liquor Barons, and Thirsty Camel stores, guaranteeing unforgettable moments for fans throughout the tournament.
"Our association with the FIFA Women's World Cup 2023 represents a significant investment, however the work the team have delivered will ensure we’ll hit the back of the net with both retailers and consumers," said Jo McKenzie, customer marketing manager for Jacob's Creek.
Richie Strettell, partner at The Idea Shed, said being entrusted with this opportunity alongside Pernod Ricard to deliver one of its largest creative commerce campaigns for FIFA Women's World Cup 2023 campaign is truly an honour.
"Our 10 years plus partnership with the Pernod Business has been invaluable, and we eagerly anticipate the positive impact this campaign will have on the Jacob's Creek brand," he said.
Credits:
Agency Team:
Richard Strettell – Partner
John Volckman – Partner
Dan Adams – Client Service Director
Tyler Shepherd – Senior Account Director
Jamie Gombard – Account Director
Adrian Moore – Head of Creative Experience
Emily Seay – Creative Strategist
Mike Avery – Creative Director
Eleisha Kubale – Designer
Client Team:
Kate Yates - Head of Customer Marketing
Jo McKenzie – Customer Marketing Manger
Will Case – Brand Manager
Madsy Beath - Assistant Brand Manager
Agency Partners:
Clemenger Group – Brand Creative
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