Online fashion retailer THE ICONIC is launching in-package advertising in a deal with Source Partnerships.
Brands can now place marketing material into the hands of THE ICONIC’s customers, reaching shoppers at the peak moment of interaction, when they receive and unbox their orders.
Source Partnerships has already played a role in shaping THE ICONIC’s customer acquisition strategy, developing and producing the retailer’s beauty boxes since 2022.
“We’re proud to deepen our relationship with THE ICONIC and bring innovative, results-driven retail media solutions to brands looking to engage customers in a more personal and impactful way,” said Andy Mulrenan, founder at Source Partnerships.
“Having collaborated on THE ICONIC’s beauty boxes, we’ve seen firsthand the power of THE ICONIC brand and its rich first party data.
"This next phase of our partnership will allow brands to tap into even more strategic, high-value marketing channels.”
Josh Nunan, General Manager Marketing Partnerships & Lifestyle Categories at THE ICONIC, said the retailer is committed to enhancing the shopping experience for customers while providing new ways for brands to connect with them.
“Through this expanded partnership with Source Partnerships, we’re excited to introduce more innovative advertising solutions that add value to both our customers and our brand partners," said Nunan.
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