The Hallway has won the lead creative business of The Jordans and Ryvita Company, following a competitive pitch.
Under the appointment The Hallway will focus on driving global awareness and loyalty for Jordans cereal and Ryvita. Brand strategy work has already begun, with social media responsibilities to start in the new year.
“Both Jordans and Ryvita have wonderful heritage and brand equity,” The Hallway managing partner Jules Hall said.
“Our job is to bring that to the fore for Australians today.”
The Jordans and Ryvita Company isa subsidiary of food giant Associated British Foods. General manager of the company Charles Formby said it was The Hallway's integrated offering that led to its appointment.
“We were looking for an agency partner to show a clear understanding of our brands and the challenges they face in this market," Formby said.
"The Hallway demonstrated a clear strategic approach to building and growing both Jordans and Ryvita, through rigorous strategic thinking and creative innovation."
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