The Hallway wins Anytime Fitness

By AdNews | 30 May 2023
 
(l-r) Simon Lee, CCO and Partner The Hallway, Caitlin Bancroft, CMO, Collective Wellness Group, Jules Hall, CEO The Hallway.

The Hallway has been appointed by Collective Wellness Group as creative and media agency of record for Anytime Fitness, Australia’s largest health club franchise, with close to 550 clubs and over 600,000 members.

“We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders,” said Jules Hall CEO The Hallway.

Caitlin Bancroft, CMO, Collective Wellness Group said, the business loved the passion of the team at The Hallway.

"From their strategic, creative and media approach, we knew they were the right fit for the next phase of our growth," she said. "I’m excited about what we can achieve together.”

The Hallway’s appointment is effective immediately.

The agency is responsible for creating and growing iconic brands such as BINGE, Suncorp Bank, NOVA FM, GWM and Dexus.

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