Simon Lee.
Independent full-service agency Enigma has appointed Simon Lee to the newly created role of chief creative officer and partner.
Lee takes the creative helm of the agency’s 80-member team across Sydney, Newcastle, and Brisbane, as Enigma enters a new phase in its 30 year history.
He becomes the agency’s first CCO and the first leader to join as a partner.
Most recently he was the creative architect, leader and joint owner of independent The Hallway, winning seven agency of the year titles and a raft of creative awards including Australia/NZ’s only Design Lion at Cannes in 2024.
“Simon’s appointment is indicative of the scale of our creative ambition and our commitment to achieving it," said Enigma founder & director Lisa Sutton Gardner.
"His breadth and depth of experience, unique creative voice and proven commercial and leadership acumen mean that our clients, and our people are in very good hands. I’m very excited about the extent of what I’m confident we’ll achieve together.”
Simon Lee said it’s essential to keep evolving the definition of what great creativity means.
"This is a key factor that has attracted me to Enigma - the opportunity to shape a creative offering that’s grounded in timeless truth, but connects with the relevance of right here, right now," he said.
"And as an integrated creative and media agency with a 30 year track record of delivering strong commercial outcomes for its clients, Enigma has the scale and pedigree to deliver on this.
"The agency feels like a tinderbox that’s primed to catch fire, and I’m excited at the prospect of helping to spark the flames.”
Simon Lee’s appointment follows that of Joanna Lilley as managing director, Sydney, in February and the recent promotion of Justin Ladmore to chief media officer and Amy Dascanio to managing director, Enigma Media.
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