Independent creative agency The Hallway is parting ways with Chinese owned Ute and SUV manufacturer GWM.
The account is now out to pitch.
The agency took the account in January 2022 in a competitive pitch, as agency of record to manage brand strategy, advertising, digital, social and CRM.
GWM, the world’s 10th largest auto manufacturer by market capitalisation, has built strong momentum since relaunching in Australia in 2016.
“We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business," said The Hallway partners Simon Lee and Jules Hall.
"And we wish GWM every success moving forward.
“Our focus now is on forming a new long term partnership with an ambitious automotive company with whom we can continue to apply our considerable expertise in this sector, building meaningful connections between a brand and its audience and driving sustainable sales growth.”
Some of The Halway's work for GWM:
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