The Hallway Group has launched a specialist performance marketing division which will be headed up by Chris Murphy.
The Hallway Performance Digital (THPD) focuses on creative content optimised for direct response digital channels.
Led by Murphy as general manager, the new division will manage the independent agency’s existing digital media clients as well as a soon to be announced payment platform and automotive brand.
“The Hallway was an early mover in data-driven creative content,” says Jules Hall, CEO of The Hallway.
“Having run major programs for the likes of ANZ, Google and Dexus we’ve built a really deep understanding of the best ways to create this type of work. It’s a rapid turnaround, highly automated creative process. This is very different to the strategically-led brand and advertising work we are creating.
“By separating the two businesses we get to have best of breed offerings, optimised to their unique context. Supported with the efficiency of a single back office infrastructure at the group level.
“I’m also delighted to be able to promote from within. Chris has consistently demonstrated strong leadership and is ideally placed to ensure THPD, and the clients we represent, will thrive.”
Murphy has been with The Hallway for two years, previously working as group account director.
THPD will offer performance creative development, social content production, paid media strategy and buying as well as reporting frameworks.
“I’m delighted to have been entrusted to lead our team of digital-first thinkers,” Murphy says.
“The proprietary and proven growth programs we have developed empower brands to see around corners and make more informed strategic marketing decisions. The outcome is high performance results, delivered with speed and efficiency.”
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