The Hallway has appointed Graham Sweet head of strategy.
Sweet will be responsible for setting the strategic direction for The Hallway’s portfolio of clients, unearthing the creative springboards that spark game changing affective Ideas, while gathering the evidence to prove the impact of the work.
With 20 years’ industry experience both locally and internationally, Sweet has held senior strategy roles at agencies including DDB, Saatchi & Saatchi, Clemenger BBDO, The Royals and The Jupiter Drawing Room in Johannesburg.
During his career he has worked across brands including Commonwealth Bank, Netflix, Volkswagen, Unilever, Samsung, and Jacob’s Creek.
Jules Hall, CEO of The Hallway, said he is delighted to welcome Sweet to the agency.
'His pedigree and experience speak for themselves. But what really matters is the cultural fit. We’re on a mission. As is he. I’m really excited about what we will achieve together,” said Hall.
While Sweet's recruitment didn’t happen via The Hallway’s most recent recruitment campaign - advertising its key roles via iconic Banh-mi Co rolls - he’s definitely a fan of one of the industry's favourite lunch spots.
When interested people scan the QR code on the Banh-mi sandwich bag, they are taken to a dedicated microsite where they can learn more about The Hallway and its current open roles.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.