Creative agency The General Store has hired former retail journalist and editor Jo-Anne Hui-Miller in a newly created role, content and insights director.
Partner and CEO Matt Newell: “At The General Store, we’re really passionate about bringing together the industry’s best and brightest minds across different sectors to create a more holistic proposition for our clients.
“After six years of working at Inside Retail, Jo is already a well-loved and respected member of the retail community and highly knowledgeable about the latest and upcoming trends within the sector.”
Hui-Miller: “I have always been fascinated by the way businesses work and I personally have a lifelong love of retail, so after years of reporting on the industry and interviewing the country’s best CEOs, now is the time for me to get under the hood and work alongside some awesome brands."
The General Store is a multi-disciplinary creative agency and works with major brands including Barbeques Galore, BCF, Breville, Jaycar, Freedom Furniture, Rebel Sport and Salvo’s Stores.
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