Independent brand strategy and design agency The Edison Agency has announced the promotion of Steve Wren from group account director to the newly created business director role.
Working closely with both the general manager Michael Tsapazi and agency founder Amber Bonney, Wren will continue to lead the overall relationships from client servicing, partnerships approach, integrated product development and innovation to team management.
This role is focused on driving innovation and new models across a variety of client portfolios and industry sectors from property to FMCG. Wren will be responsible for leading planning, strategy development, client profitability, client organic revenue growth and ensuring the account management team deliver brand execution across established and new to market programs.
Wren said: “It’s been a great and exciting learning curve coming from the world of advertising and media to a more single minded brand strategy role – and the amazing work and client retention the team have delivered across blue chip FMCG and indie startups alike is testament to our ‘Design for Good’ approach.
“This role is reflective of the business’ ambition to push forward with new client-lead solutions, and truly integrate The Edison Agency as the expert branding extension to the client/management teams.”
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