Nathan Quailey.
Creative agency The Do Collective has appointed former Ogilvy executive Nathan Quailey managing director.
In the newly created role, Quailey will report to The Do Collective’s founder, Ben Walker.
Quailey brings more than 30 years’ experience in brand growth and strategic leadership, having led teams and client strategy for a range of household name brands including KFC, Vodafone, Coca Cola, Hyundai and ING.
He also held non-executive director roles at Close to Home Media and health-focused food company Forbidden Foods.
He spent nearly 15 years at Ogilvy Australia, where he was a key member of the agency’s leadership team, working in the chief growth officer, general manager and business director roles.
“It’s a real coup for us to have someone of Nathan’s expertise, strategic mindset and commitment to results among The Do Collective’s leadership team,” said Ben Walker.
“He brings a wealth of marketing and agency experience to our clients, along with a track record for leading high-performing teams.
“Nathan’s appointment is a critical part of our growth plans for the coming year, particularly our expansion globally, enabling us to offer an enhanced service for our existing clients, while also supporting new business opportunities.”
Quailey said was excited to be joining The Do Collective team at such a pivotal time for the business.
“My experience over so many years in this industry lies in helping organisations build profile and team culture that leads to growth and forging strategic alliances that drive success.
“The independent agency scene at the moment is thriving, so I’m looking forward to bringing my experience, passion and my client-focused leadership style to The Do Collective to help guide our growth.”
Since its 2022 inception, The Do Collective has quickly grown to become a global, full-service agency, working with a range of clients including Maxwell & Williams, BlueScope, QV Skincare and Clipsal.
In February, The Do Collective announced further expansion beyond its Sydney, Melbourne and London offices, launching in Dubai and appointing senior marketing executive, Ginny Jackson, as its general manager in the region.
Quailey will be based in The Do Collective’s Sydney office.
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