The Creativity Census 2023, a survey of Australia's media and marketing industries related to the practice of creative thinking. has launched.
The 23 question survey is open to anyone working in an agency (media, creative, content, production, communications), media publisher, and marketing for consumer brands.
Wade Kingsley, founder of The Creativity Census, says the census seeks to understand the levels of creative collaboration and innovation within companies to provide them a way to benchmark year on year - and to compare themselves to the industry average."
QMS Media has joined the Creativity Census. CMO Tennille Burt says outdoor has always been a favoured creative medium for marketers and agencies.
"The rise of digital out of home in recent years has further enabled the channel’s creative dynamism and innovation, as we push the boundaries of what is possible," says Burt.
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