Creative and social media agency The Content Works has been appointed to the L'Oréal Groupe agency village after a multi-stage tender process.
The partnership builds on The Content Works four-year relationship with L’Oréal Corporate to now working with L’Oréal Groupe’s portfolio of 32 brands including L’Oréal Paris, Garnier, Maybelline, NYX, Kiehl’s, La Roche-Posay and Lancôme.
“The Content Works emerged as a leader in the tender process, showing in depth knowledge of social platforms and tailored strategies for each of the brands," said Adriana Kritharides, brand engagement lead for Kiehl’s.
The Content Works director Alex Noonan, a former women’s magazine editor, said she has always had huge respect for the powerhouse of brands, people and category leadership.
“What excites me most about this opportunity is developing strategies to engage with L’Oréal Groupe’s incredibly diverse breadth of consumers," Noonan said.
"L’Oréal Corporate was one of The Content Works first clients, so we’re thrilled to broaden this relationship and to be appointed to the Agency Village to continue to work closely with these formidable brands and innovate together.”
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