Sensory experience agency The Company We Keep (The CWK) has expanded its team across APAC with five new hires.
Joining the ranks of the Sydney team is Andrea Rodriguez as a producer, Caroline Fox Drinkwater as studio manager and new project manager, Noa Friedmann.
Supporting the team in Singapore, Charis Peters has been appointed as project director and Jing Ting is the new project coordinator.
The CWK MD Charles Turner said that expanding the team is a top priority with four more positions still to fill.
“In the last year, our growth has been the result of expanding our service offering with existing clients as well as working with a number of new clients. We’ve almost doubled our client base, with a large number of pitches still to come," he said.
"We plan to be fully resourced ahead of the next financial year where we have had significant wins across APAC. It’s a positive position to be in, and we are thrilled to attract talent of this calibre: Andrea, Caroline, Noa, Charis and Jing each bring a unique skill set that will further enhance our agency's capabilities.”
Rodriguez brings a wealth of experience in CRM strategies and producing bespoke VVIP client experiences for luxury brands such as Chanel and Cartier.
Originally from Los Angeles, Rodriguez worked in New York City before moving to Sydney where she has transitioned into producing a spectrum of branded activations, product launches and corporate events.
Rodriguez said she's been following The CWK for some time now as they are the leaders in experiential marketing and branding experiences in APAC.
"I’m excited to join the Sydney team at this time of growth, and help bring to life some of the exciting events planned for this year," she said.
Fox Drinkwater has held traffic, production and studio coordination roles at PLAY Communications, de Luxe & Associates Luxe and ABC.
Joining The CWK as studio manager, Fox Drinkwater will help support the growing design team which is testament to the expanding service areas for current and new clients.
Friedmann will support the Sydney operations and will be responsible for overseeing the planning, development, and delivery of immersive brand experiences across all clients.
Peters is an accomplished event producer with a track record of overseeing large-scale, complex, high-budget events for clients such as Adobe, Workday, and Enterprise Singapore.
Peters has also served as a line producer for global brands including Motorola and Bausch & Lomb, amongst others.
Peters said The CWK is known for its innovative and impactful work.
"I’m excited to play a role in furthering the team’s expansion in Singapore. I look forward to contributing to the agency’s achievements and success," she said.
New project coordinator Jing Ting has a Diploma in events and project management.
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