The Cheesecake Shop has appointed a creative, media, PR and marketing agency to support its internal marketing team headed by chief marketing officer Rebecca Barnes.
The agencies appointed are Elevencom, to enhance brand and creative; Wavemaker, to advance the digital and media strategy; Aruga, to hone engagement through strengthening public relations; and The Marketing Lab, to cultivate enhanced opportunities and local area marketing support for franchisees.
Barnes said the appointments will increase quality outcomes for the company's customers and franchisees, helping to set the brand up for our next decade of growth
“This is an investment in long-term strategic thinking and creativity as The Cheesecake Shop evolves to engage our next generation of customers, and ensuring we have the right agencies and people leading the charge is critical," Barnes said.
Reporting to the Barnes, The Cheesecake Shop also recently appointed Lyne Duong as marketing manager and Kris Wong as head of e-commerce to help drive innovation.
Duong said her team is are really excited to welcome the agencies to The Cheesecake Shop family.
"It’s certainly been a busy start to the year appointing and onboarding!" Duong said.
“As The Cheesecake Shop enters an exciting period of change, we can’t wait to share what we have been working on behind the scenes; innovating and building on our offering,” Barnes said.
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