Coca-Cola US reviews media
Coca-Cola is looking at its media buying options in the US, according to AdAge, the first such review for more than a decade.
The $400 million account will be defended by StarcomMediavest, with agencies lining up thought to include UM, MediaCom, and Carat.
The review comes after former Coca-Cola chief marketing officer Joe Tripodi left last October, with Marcos de Quinto filling his boots.
Canberra ad agency, Nation, opens its doors
Adelaide-based ad agency, Nation, has opened its doors in Canberra, with four former members of Grey heading it up.
John Attard, Phil Selby, Julia Unwin and Gabrielle D'Ambrosio all worked at Grey Canberra until the office closed in December last year. Now they have partnered with Nation to provide "more choice" for Canberra businesses seeking a strategy-led brand agency.
Nation's foundation clients in Canberra include CIC Australia - a former Grey client- and Beyond Bank Australia.
Attard, who is an art director at Nation said: “Nation has a refreshing philosophy and a unique approach to providing marketing services. We’re really thrilled to be able to provide a genuine alternative to what is currently on offer here in Canberra."
Yumtable and Uber join forces for #UberDINING
Online restaurant booking service Yumtable has entered into a deal with Uber taxi service to launch #UberDINING.
The app provides randomly selected users with a dining experience; a private chauffeur, a ride to a ‘mysterious” location at one of the city’s best restaurants, dinner for two and a ride home - for free, every Friday in May.
The #UberDINING experience will be available for all users in the Yumtable app from May 10.
Warner Bros. and Mattel join forces for content platforms
Warner Bros and Mattel have joined forces to launch a new super hero universe for girls called DC Super Hero Girls and will create a bespoke content platformto run alongside it.
Using characters from the DC Comics universe, the launch will include what Warner Bros. is calling an "immersive digital experience" with digital content and publishing being created. It will initially launch towards the end of 2015 will a full roll-out in other categories in 2016.
Warner Bros. president of consumer products Brad Globe said: "Developing a super hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience—from content to consumer products—is something we are excited to be doing in conjunction with our great partner."
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