Suncorp taps digital outdoor for Marcia message
Suncorp was able to harness the power of digital outdoor to get its message onto 240 screen less than 24 hours after conceiving its message.
The insurance provider launched its real-time ad message on Ooh Media screens in Queensland in the wake of cyclone Marcia.
The billboards gave information to those affected by Marcia information on how to reach Suncorp Insurance for customers.
“Using oOh!’s network gives us immediacy, broadcast reach and flexibility to send important messages to the community based on location. Digital screens are one of the few immediate options available to broadcast community messages,” Suncorp's executive manager of marketing, Chris Wilton said.
Reprise doubles down
Specialist digital agency Reprise has beefed up in Melbourne and Brisbane, with heads of office appointed in each market. In Brisbane, Jake Falkinder has been given the nod after joining the agency in June last year. In Melbourne, Jules Kilmartin has been appointed after three years of service with the agency.
Harvard comes to ADMA
Harvard's innovation lab is coming to Data Day hosted by ADMA. The innovation lab is joined by Kellogg's, eBay, Google and BT who will all be exploring how they really dig deep into their data.
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