The Bulletin: News from Hitachi, Dimmi, and BMF

By AdNews | 10 March 2015
 

FreeviewPlus to be offered by third manufacturer

Hitachi has become the third TV manufacturer to become FreeviewPlus certified meaning its new TV set, the Hitachi VC326000 TV, will be able to offer consumers access to the service through their TVs.

The manufacturer joins LG and Sony in the list of companies integrating FreeviewPlus-certified receivers in their sets, meaning more and more people have access to the service.

The FreeviewPlus service uses hybrid TV technology to offer broadband content along with broadcast TV.

Dimmi to give you butterflies

Restaurant booking service Dimmi is kicking off its first ever brand campaign this week, encouraging users to 'reserve the moment'.

As part of the brand push, it will set up a butterfly house in Sydney's Centennial park on 12 March as part of the city's Taste of Sydney Festival, to “experience first date butterflies all over again”.

The brand campaign is being run by The Change Community.

Kiwi duo head to BMF

Award winning Creative duo Nicole Hetherington and Simon Fowler, known for their work on ‘The Most Powerful Arm Ever Invented’, have further strengthened the BMF creative department.

The Kiwi team moved to Sydney five years ago, off the back of winning NZ Young Lions competition and have since created unique and effective campaigns for some of Australia’s biggest brands including Sony, Virgin Mobile, eBay and Diet Coke.

During their recent stint at Havas their ‘Save Our Sons’ campaign picked up top honors around the globe, including Australia’s first ever D&AD Black Pencil for innovation.

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