Sir Martin Sorrell to talk newspapers at future forum
Sir Martin Sorrell will be the headline act at The Newspaper Works' Future Forum in Sydney starting September 10.
He will be speaking via video link around the theme of “influencing a connected world”, aimed at highlighting the ongoing influence of newspapers despite a fragmented media market.
Sorrell recently said that there is data emerging in Canada, the UK, and Australia indicating that people engaged with newspapers on a much more involved basis than previously thought.
MRN to run Ray Martin branded content series
Macquarie Radio Network is running a series sponsored by Colonial First State featuring journalist Ray Martin following three listener contestants as they start the journey towards retirement and beyond.
The series will be run on 2GB, 2UE, 3AW, 4BC, and 6PR.
The series is a joint effort between Macquarie Radio Networks' content creation team with Ikon Communications and FremantleMedia's branded content division.
Heineken expands global relationship with Publicis
Heineken has expanded its global relationship with Publicis, appointing it as its lead creative agency.
It follows news that Heineken's relationship with Weiden + Kennedy, which produced the highly-awarded legends campaign, had ended.
In a statement, Heineken said it will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken's global positioning, and for top-spin activities to support the global campaigns.
It is not known what the local implications of the global partnership will be. AdNews understands that Heineken is distributed by Lion in Australia but that no local agency works specifically on the brand.
Roy Morgan's BigDatr play
Roy Morgan has partnered with BigDatr, a platform that tracks advertising campaigns, to integrate its Helix Personas data. The partnership allows advertisers and media agencies to track their performance against competitors and close the loop between media buying targets and measurement.
OOH growth continues Q2 2015
The out of home industry is continuing to thrive with an increase of 16.3% net revenue year on year growth to reach $154.9 million up from %133.2 million the previous year, according to figures from the Outdoor Media Association (OMA).
Monthly, the industry has seen year on year increases of 19.6% in April, 12.5% in May and 17.3% in June, across all formats. Digital revenue is sitting at 22.8% of total net revenue year to date.
OMA CEO Charmaine Moldrich said: “Once again, the first half of 2015 highlights the strength of OOH. Our audiences continue to grow and our ability to broadcast and narrowcast to the nine out of ten Australians who leave home each day is strengthened by technology.
“It’s not only our digital expansion that is fuelling growth, we are seeing growth in our traditional signs as we see mobile and OOH work so seamlessly together."
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