Cannes entries reach record high
The Cannes Lions International Festival of Creativity has received a record number of entries for its up and coming festival.
The International Festival of Creativity has received 40,133 entries across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).
Philip Thomas, CEO of Lions Festivals, said the level of entries showed an “industry that believes in the power of creativity as a driving force for business and for brands"
Categories at Cannes Lions that have seen a notable increase are Creative Effectiveness which has doubled; Film (+8%), Branded Content & Entertainment (+18%); and Film Craft (+6%).
AFR kicks off trade campaign
Fairfax's Australian Financial Review has launched a trade marketing campaign, ‘The AFR Knowledge Project’, to collect and share knowledge from senior executives and influencers, including those in the marketing and media industries.
The campaign launched this week and invites media, marketing, business, political and celebrity leaders and influencers to share one piece of knowledge they would like to pass on.
The video submissions will be made into a short film that will be shown at a special screening and also featured in the Financial Review to share the knowledge forward.
Academy Award-winning director Oliver Stone, was asked to participate in the project, while speaking at a recent event. His advice was: “I should have held my tongue a few times. I mean that in a sincere way of regret. I pissed off people by opening my mouth.”
Stone’s message will be featured in the movie along with video submissions from senior marketers made in The AFR Knowledge Project video booth at the event.
Adshel appoints two
Outdoor company Adshel has bumped up two of its key talent, with Michael Riach and Kim Norman both receiving promotions.
Riach, who is currently acting sales manager for Victoria, South Australia, and Western Australia, has been promoted to the newly created role of head of sales strategy and sales operations.
Norman on the other hand has been promoted to NSW state sales manager from her current role of group sales manager.
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