ARN installs Aussie first “Twitter Mirror”
Australian Radio Network (ARN) and Twitter have teamed up to create Australia's first custom built “Twitter Mirror”, designed to make it easier for listeners to engage with on-air talent and celebrities.
The tie-up sees the only permanently mounted “Twitter Mirror” anywhere in the world outside of Twitter's offices built into a specially made ARN Greenroom, which can be used to create personalised GIFs to be tweeted in real-time.
The social hub will be used by all of ARN's on-air talent across KIIS, WSFM, The Edge and IHeartRadio.
ARN national marketing director Anthony Xydis said: “As a socially engaged media and entertainment business, ARN are dedicated to reaching audiences wherever they are.”
“The elements of our new green room add a fun new approach and an exciting dimension to how our listeners interact with their favourite celebrities that feature on their favourite stations.”
SheSays turns attention to personal branding
Personal networking and mentor group SheSays will turn its attention to personal branding in panel event tonight.
The event, hosted by Saatchi & Saatchi Australia new business and communications director Charmaine Andrews, looks at the importance of applying the same discipline to personal branding as used in client’s brands.
Speakers include Saatchi & Saatchi head of social Maria Casas, CP Communications Catronia Pollard, Blog Society's Jaclyn Carlson and LinkedIn's Lara Brownlow, Hello Social's Max Doyle and Brand You to Success Blogger Scarlett Vespa.
ADMA 30Below Victoria helps young marketers get "foot in the door"
ADMA's 30Below committee in Victoria is hosting a personal branding evening for young marketers looking to get their foot in the door of the industry.
Speakers at the event include Alex Kaar MD Chris Karagounis, MYOB creative director Stanley Johnson and Authority Partners founder Trevor Young.
ADMA 30Below Victoria mentor and Publicis Cubed MD Mike Chuter said: "Despite us all working in an industry that has a talent shortage, it's hard for young people to get a foothold in our industry in Melbourne. We've called upon some experts in the industry to help our community learn how to build and protect their brand image."
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