20th Century Fox's TVOD play
20th Century Fox will unveil a transactional video on demand model, allowing people to buy digital copies of their films for free.
It is being rolled out through a 'film of the day' app, where users will be able to download a film each day for about $3.99.
The servce rolled out globally a couple of weeks ago, with an app for IOS will be rolled out this week.
News Corp names Zac Skulander as head of strategic planning
News Corp Australia’s NSW sales director for the company’s national sales division Kathryn Carter has today named Zac Skulander as head of strategic planning for NSW.
In this newly created position, Skulander will ensure the best in market advertising solutions for News Corp Australia customers. Skulander will report to Carter.
Brandscreen looking for interns
Demand side platform Brandscreen has started up an internship program, targeting talent from the university sector.
The first under the program is Cian Byrne, a student studying computer science with a focus on developing in Python, with Byrne applying his classroom coding skills to the real world.
Brandscreen said the internship was the start of what could eventually become "an incubation program of the best computer science engineers from any of the country's universities".
Computers replace creative directors with 'The Can'
Meet 'The Can': a device designed to assist creative directors and maybe even replace them.
The device was designed by creatives from Leo Burnett Moscow and North America and analyses complex data sets to score the potential of an idea before presenting it.
Leo Burnett North America head of social and Mobile Rupert Runewitsch said: “The Can, is exactly the kind of technology that the industry has been waiting for. We are now able to streamline the creative process and be super efficient with our output, with just a few clicks of a button."
Isobar launches Tweet campaign for Origin Two
Supporting Holden as the major sponsor of the NRL State of Origin rugby series, Isobar has developed #TweetCheer, a campaign that joins fans’ Twitter conversations, engaging them at home and at the game. #TweetCheer encourages people to tweet in a cheer for their side, while the Isobar team stands by with studio full of cheerleaders ready to dance, flip and cheer their tweet back to them with short videos in near real-time.
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