Australian sparkling wine brand Chandon has awarded its creative and strategic account to The Brand Shop.
The Brand Shop won the pitch following a shoot out with 8 other agencies. The agency replaces incumbent M&C Saatchi Melbourne.
Marketing director at Moët Hennessy Australia, Jonathan Coles, said: “We looked at a number of excellent agencies, in the end it was The Brand Shop who showed they possessed the strategic know how and knowledge of our business, whilst demonstrating creative flair to deliver on the brief.”
General manager and director of Digital at The Brand Shop, Peter Bray, said: “Winning the opportunity to help shape the future of such an iconic brand as Chandon is something that The Brand Shop team is incredibly excited about, not to mention the product research that will be required. I am so pleased for all involved.”
Chandon is the largest brand in the Australian premium sparkling wine market. It was launched in 1986 by French champagne house Moët & Chandon.
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