Music and entertainment publisher The Brag Media will exclusively represent the digital audience for 14 Penske Media Corporation (PMC) titles across Australia and New Zealand.
The new agreement covers titles such as Billboard, ARTnews, Deadline, IndieWire, SheKnows, The Hollywood Reporter, and Vibe.
Brag Media claims the tie-up extends its reach to 4.5 million monthly unique views.
“PMC publishes premium brand-safe content and employs some of the best journalists in the world,” says The Brag Media CRO Joel King.
“This partnership will allow us to offer high-impact programmatic solutions at scale to our agency clients.”
The deal comes after Brag Media began publishing The Rolling Stone Australia magazine last year after it was shut in 2018.
“Having grown The Brag Media to the largest music publisher in Australia, and recently launching our newsletter network across multiple cultural niches, this new deal to represent the world's most premium and iconic titles continues The Brag Media’s growth beyond music, into entertainment and lifestyle,” says The Brag Media CEO Luke Girgis.
“I am so proud of the relentless hard work our team has put in over the last four years to get us to this point.
“This deal is just the start of a new chapter for The Brag Media in other categories, experiences and apps for our fans.”
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