The Block grand final draws 2.82 million viewers

Arvind Hickman
By Arvind Hickman | 30 October 2017
 

The Block has scored its largest overnight grand final TV audience since 2013 with 1.99 million metropolitan viewers and 2.82 national viewers tuning in to watch the renovation show.

Even more overnight viewers watched the winner announced part of the TV program - 2.46 million metro, 3.48 million national viewers and a peak audience of 3.65 million.

AdNews was unable to receive collated catch-up figures for The Block's total audience across the season and will report these figures when they are available.

It has proven to be a resurgent year for Nine's tent pole in 2017. The show consistently attracts audiences north of 1 million but this year has grown, helping the network dominate ratings across key advertising demographics.

When AdNews asked Nine how this series had performed compared to 2016, average overnight ratings were up by 18% for the first 31 episodes to 1.24 million.

The Block's success helped Nine dominate Sunday night with 60 Minutes pulling a huge audience of 1.46 million while Nine News was the fourth most watched program with 1.02 million viewers.

josh-elyse.jpgElyse and Josh win The Block auction.

Rugby League WC off to a flyer

Seven's Rugby League World Cup opener on Friday night proved a hit with 1.4 million overnight viewers watching a rusty Kangaroos outfit overawe a gallant England.

The program won Friday night and Seven's promary channel diominated total people and key demos with commercial shares exceeding 60% in Sydney and Brisbane for men aged 16 to 54.

It was also the first TV program in Australia to serve addressable advertising to viewers on digital devices. There was a total of 668,000 minutes viewed online, which would equate to an average of 5,566 viewers for the whole 2 hour coverage.

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