Digital marketing intelligence platform Pathmatics has revealed the big ad spenders among Australian brands at the Tokyo Olympics 2020:
1. Harvey Norman
2. Seven West Media
3. International Olympics Committee (Olympics Games Toyko 2020 official video game)
4. Sensibo Inc.
5. GoDaddy.com
6. ING Group
7. Amnesty International Australia
8. The Coca-Cola Company
9. Roborock Inc.
10. REA Group
The analysis was done between July 1 and August 1. Ad spends are estimates are across desktop and mobile display and video, and Facebook.
“With so much uncertainty surrounding whether The Tokyo Olympics 2020 would go ahead, many brands were reluctant to get involved," says Eugene du Plessis, Pathamtics regional director.
"However, this proved to be the golden games for Australia, matching our nation's best performance for gold medals since the 2004 Olympics in Athens.
"The brands that stuck with Australia - such as Coca Cola and GoDaddy who are Australian Olympic Committee partners - have certainly reaped the rewards.
"With spectatorship entirely virtual this year, more people than ever tuned in digitally to watch the Games, unlocking new opportunities that brands can tap into for the upcoming Paralympics."
Olympics-related ad spend from Australian brands:
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