The Bachelorette has failed to attract the same ratings reach as the season starring Sam Frost in its premiere episode.
The show, starring Georgia Love, saw 655,000 metro viewers tune into at 7.30pm last night to watch the former WIN journalist meet the 16 eligible Bachelors she will be dating over the next six weeks.
The ratings are down significantly the debut episode of the 2015 The Bachelorette, where Frost was the focus, which captured an audience of 875,000. It is also down compared to this year's The Bachelor starring Richie Strahan, which made its debut to a 882,000 strong audience.
While The Bachelorette was the most watched program in the key demographics of 16-39 and 18-49, it was beat by ABC show Gruen, which starts at 830pm, and Nine’s The Block (819,000) and Doctor Doctor (821,000).
More than 832,000 viewers watched last night’s episode of Gruen making it the most watched entertainment program of the night. In last night's episode regular panellists Wil Anderson, Leo Burnett chairman Todd Sampson and Ten GM Russel Howcroft were joined by One Green Bean MD Claire Salvetti and Pulse Collective MD Lauren Fried to discuss emoji overkill, plebiscite advertising and explosive Samsung phones.
For the weekly The Pitch section of the show, creative agencies Ensemble and Thinkbone produced campaigns to convince Australia to abolish private schools.
Ensemble:
Thinkbone:
Nine won the night with an audience share of 20.4%, ahead of Seven’s share of 18.3%. The ABC claimed third place with a share of 13.9% while Ten settled for a share of 12.6%.
Social success
Part of the success of Ten's reality dating shows The Bachelor and The Bachelorette comes from the audiences willingness to interact on Twitter and engage with the show, sponsors and each other.
Last night's premiere episode begun like any other, with Bachelorette Georgia Love, former WIN journalist, welcoming 16 eligible bachelors into the mansion and into her heart. There were Tiffany bracelets, bracelets made from pasta and a donkey even made an appearance.
#BacheloretteAU trended 1# on Twitter in Australia, with regular Bachie commentators Dan Debuf, reality personality, and Buzzfeed journalist Mat Whitehead joining in on the conversation. Noticeably absent from Twitter last night was host Osher Gunsberg, who decided to take a night off from the Twitterverse.
Tweets peaked when colourful character Ben made his entrance and during the rose ceremony. Overall #BacheloretteAU made nine million impressions on the social platform.
These are the top tweets decided by Twitter:
Here are AdNews favourite tweets of the night:
KFC, a major sponsor of the show, jumped in on the conversation.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.