The Australian has launched The Australian Health & Wellbeing, a dedicated digital-first section.
Led by health editor Natasha Robinson, the team includes Stephen Lunn, social affairs editor; Fiona Harari, feature writer; James Dowling, science and health reporter; and Penny Timms, senior health reporter who will join The Australian from the ABC on November 18.
Digital producer Imogen Reid heads up the curation of the section, combining The Australian’s journalism with content from international titles The Times, The Sunday Times and The Wall Street Journal.
Health & Wellbeing will feature columns from doctors including professor Steve Robson, a surgical specialist and a professor in the School of Medicine at the Australian National University; associate professor Magdalena Simonis, a womenʼs health expert and adviser; specialist dermatologist Ritu Gupta; and Michael Gannon, a consultant obstetrician and gynaecologist.
Health & Wellbeing will launch with two editorial series: Australia’s DNA Test, why all Australians need access to genetic screening and how they can benefit from this cutting edge of medicine; and Healthy Ageing, a comprehensive series of stories on how to age well in Australia.
To support the launch of The Australian Health & Wellbeing, a marketing campaign will kick off this weekend with promotion across digital, print, radio, TV, outdoor and social channels.
The Australian editor-in-chief, Michelle Gunn, said The Australian was taking another step forward in its 60th year, launching Health & Wellbeing.
"The Australian is committed to serving the needs of our audience, who are increasingly seeking reliable, trustworthy information in areas that affect all parts of their lives," she said.
“Health news and policy content has always been an important part of The Australian. Our new Health & Wellbeing section gives us a chance to connect with readers by offering the personal narratives, facts, and consumer-driven information they want and need. This will deliver the truth, not trends, our readers are seeking."
Managing director and publisher, Nicholas Gray said Australians are more conscious of their health, wellbeing and of ageing well than ever before.
"They are looking for expert opinion from trusted sources on which they can act. We believe there is demand for high quality subscriber content in this area," he said.
“Health & Wellbeing adds further breadth and depth to our subscriber proposition, and provides great opportunities for our client partners to reach this affluent and engaged audience.”
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