Australia is looking at the EU's current solution to combat fake news and disinformation.
The EU has urged social media companies, including Meta and Google, to label AI-generated content.
Industry Minister Ed Husic told the Sydney Morning Herald in an interview: “I’ve raised, in light of what the EU has proposed this week with its draft laws, the labelling of AI-generated product so people have confidence about what they’re dealing with.”
In advertising, global holding companies are adopting AI faster than many analysts predicted in a form of arms race to be on top of the heap in what’s been described as a new industrial revolution.
Husic has previously described AI safely and responsibly as a balancing act the whole world is grappling with.
“As I have been saying for many years, there needs to be appropriate safeguards to ensure the safe and responsible use of AI,” he says.
Monash University’s Geoff Webb, at the Department of Data Science & AI, Faculty of Information Technology, says the federal government is to be commended on the considered and practical approach taken to the real and immediate risks associated with AI.
The government has released a discussion paper, Safe and Responsible AI in Australia, looking at options to strengthen the framework governing the safe and responsible use of AI.
Among them is to notify humans that they are interacting with an AI system and to apply labels to deep fakes.
“Vested interests are generating much hysteria and overblown hyperbole,” says professor Webb.
“But we can sleep assured that there is no risk that we will be subjugated by AI overlords. Nonetheless, there are many current risks associated with the current technologies.
“I am cautious about exactly how effective mandatory labelling of AI generated content would be. It is unlikely to stop bad actors, such as a foreign power seeking to disrupt an Australian election or referendum.
“The best way to ensure that Australia is not left at the mercy of the foreign interests that currently control these technologies is to increase Australian workforce training and investment in Australian AI research and development.”
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