Igor Omilaev
The gender pay gap in advertising is improving but still lags other sectors.
The Workplace Gender Equality Agency (WGEA) has reported a narrowing of the remuneration gender pay gap across the country by 0.6 percentage points based on like-for-like data.
This decrease excludes the remuneration of CEOs, head of business (HOB) and casual managers which have been included for the first time in reporting this year.
At the same time, the advertising sector remuneration gender pay gap has dropped by 2.5 percentage points to 12.1%.
Employers with 100 or more employees report to WGEA annually against six priority areas. The 2023-24 data contains information from more than 7800 private sector and 114 Commonwealth public sector employers.
Gender pay gaps for individual companies are not yet published.
In February, WGEA reported that men in the advertising service sector are paid on average 14.6% more than women. New WGEA data shows the gap for total remuneration is now 12.1%.
While it is clear that advertising has improved -- with 91% of companies taking action as the result of conducting a gender pay gap analysis -- the sector remains behind the country average in particular sections.
With the lower paid jobs in advertising held by a disproportionate percentage of women (73%) to men (27%).
The average across the country is women (59%) and men (41%).
The advertising services sector has an average total remuneration pay gap of 12.1%. The median is 10.2%.
Average base salary has a gap of 12%, the median is 12.1%.
The advertising sector is made up of 57% women and 43% men. Of those on the highest pay, 40% are women and 60% men.
The upper-middle quartile is 56% women and 44% men . Lower-middle is 60% women and 40% men.
Across the Australian private sector the gender pay gap of average total remuneration is 12.2%, the median is 8.9%.
The gap of a base salary is 9.9% and median base salary is 6.3%.
The total workforce is made up of 51% women and 49% men. The upper quartile sees 35% women and 65% men.
The upper-middle quartile is 53% women and 47% men. Lower-middle is 58% women and 42% men. Lower Quartile is 59% women and 41% men.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.