The advertising industry gets applicants for jobs but many don’t measure up with the experience or skills needed for roles, according to research by the federal government.
In Victoria and New South Wales, “Advertising and Sales Managers” are second in the top 20 occupations in demand after “Registered Nurses”.
“Advertising and Marketing Professionals” are also in the top 20 list.
The federal government’s inaugural Jobs and Skills report, Towards A National Jobs and Skills Roadmap, outlines the challenges Australia faces in the labour market.
The in-demand status for advertising is based on analysis of Skills Priority List 2023, the Internet Vacancy Index and Jobs and Skills Australia employment projections.
“Even if an applicant possesses the requisite qualifications an employer may still deem them to be unsuitable for the job,” says the report from Jobs and Skills Australia.
“They may still lack the skills or the experience that the employer has deemed necessary.
“The suitability gap may be the reason for shortage for occupations for which the number of qualified applicants is high but suitable applicants is low.
“Occupations where shortage pressures may be caused by a suitability gap include: Advertising, Public Relations and Sales Manager; Construction Manager; Advertising and Marketing Professional; and Civil Engineering Professional.”
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