The A-Leagues, Australia’s premier men’s and women’s soccer competitions, has appointed audience engagement MarTech SaaS platform Komo Technologies as its fan engagement technology supplier.
The engagement tools and campaigns will roll out across KEEPUP, the A-Leagues’ one-stop-shop website and native app for football news and content, as well as the A-Leagues clubs’ own digital properties. The fans will also enjoy an extra level of fan engagement live at games through the Komo big-screen integrations which include live fan data feeds.
The A-Leagues’ digital hub will provide immersive opportunities for fans to experience the game through branded, interactive content created using Komo’s gamification tools and over 50 plug and play games, including live polls, trivia, quizzes, live predictor games, instant win games and competitions, as well as social and rich media integrations and rewards.
Each team also has access to the Komo technology and can create their own team-branded fan hub using Komo tools to engage fans and leverage commercial opportunities on their own digital Engagement Hub and in-stadium.
The product gives the A-Leagues a scalable, enterprise solution backed by enterprise-level customer support, with the ability to leverage Komo’s expertise to commercialise the digital assets the A-Leagues and their teams create on the Komo platform.
Rob Nolan, Director Marketing and Data for the A-Leagues, said: "Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level.
“Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship. This is key to our overarching business strategy to understanding and enhancing fan experience.”
Joel Steel, Komo CEO and co-founder, said: “We are thrilled to be working with the team at the A-Leagues to continue enhancing not only the fan experience but also to provide greater value for their sponsors and importantly being part of their mission to deepen their understanding of the fans, to ultimately serve them better in the future.
“Second screens are a part of the sporting experience, and we can provide real value to the fan with interactive and gamified content through a second screen digital experience.
“You can create great value for all stakeholders when you treat the relationship with the fans like a partnership, and with a fan-first philosophy, the data and insights you collect are used to continually enhance their experience. The A-Leagues certainly have the fan-first mindset, and we are excited to help them bring it to life.”
Komo’s appointment as digital engagement platform supplier to the A-Leagues expands the MarTech SaaS platform’s growing client portfolio of Australian and global sporting brands and sponsors including the Commonwealth Games Australia, Williams Racing F1, Fox Sports, Football Australia, QBE, Woolworths and Body Science.
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