Thanks to Nature, known for its naturally-derived, accessible luxe hair and body products, has launched its first out-of-home advertising campaign.
The work is designed to elevate brand awareness and reach new audiences across Sydney and Melbourne.
The campaign, which launched in March, will feature a strategic mix of high-impact formats, including JC Decaux street furniture and transit and QMS large format billboards in key metropolitan areas.
The campaign has been executed in collaboration with leading media agency Avenue C, with creative direction led by Steve Liu.
“We are thrilled to partner with the Thanks to Nature team on their first major campaign by bringing this luxe, salon quality brand to life at scale," said Hugo Cutrone, managing partner at Avenue C.
"Thanks to Nature will be unmissable through a strong OOH campaign, delivering mass reach and frequency."
Liu said he is pleased to have the opportunity to help bring such a "savvy" and "colourful" brand to more people’s attention in outdoor
Sean Cassar, co-founder of Thanks to Nature added that this milestone marks an exciting new chapter for the brand.
"Stepping into out-of-home advertising allows us to connect with our audience in a bold and dynamic way, bringing our brand’s message to the streets of Sydney and Melbourne," Cassar said.
Credits:
Media: Avenue C - Hugo Cutrone, Rosy Zhang, Gaby Srour
Creative: Steve Liu
Client: Thanks to Nature - Sean Cassar, Lauren Nye
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