Network 10 has unveiled an outdoor marketing activation, in partnership with JCDecaux and Wavemaker, inviting commuters to take a sneak peak through the blue door.
To celebrate the show return, the Bondi Junction bus shelter features a 3D build of the Thank God You’re Here blue door and a motion-sensor peephole that plays the show's TV commercial.
Paramount Australia head of marketing - broadcast and digital Andreana Walton said the network is thrilled to present the experience that stops people in their tracks.
“This activation allows the public to share in the anticipation, curiosity, and excitement that our comedians experience when stepping through the iconic blue door," Walton said.
JCDecaux group manager, creative and digital solutions Lama Perin said the OoH company was delighted to collaborate to bring this immersive experience to life.
"The 3D door build and motion-sensor peephole create a unique and engaging interaction for audiences," Perin said.
"This activation not only highlights the iconic elements of the show, but also demonstrates the power of Out-Of-Home to captivate and entertain the public."
Wavemaker marketplace director Aimee Cody said the agency is always looking for fresh and creative ways to showcase the Paramount content.
"Working closely with 10, we created an unmissable spectacle that brings the magic of Thank God You’re Here to life, inviting passersby to delve into a realm where comedy meets clever advertising," Cody said.
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