Taylor Fielding
TFM Digital has announced seven new clients, including Price Attack, Ausbuild (with Media Logic QLD remaining responsible for its traditional media) and MS Queensland.
Other recent wins include Fish n Flips, Hologram Zoo, Plumbing Bros and the Australian Institute of Accreditation (AIA).
Entering its 40th year, the haircare specialist Price Attack selected TFM Digital Brisbane to work on its B2C national campaigns, due to the agency's niche experience in franchise development and unique local area marketing (LAM) approach.
The SEO agency will also support store launches, VIP nights and search.
Price Attack has also recently launched its new loyalty program, Hair Points, which TFM will support, alongside a major campaign for the inaugural Hair Awards coming soon.
TFM CEO Taylor Fielding said the agency has proven over its relatively short history that it has become the go-to agency for franchising and local area marketing needs.
"We’ve got a strong background in this area, while our trading agreements reduce barriers to entry for clients looking to make the most of their digital and wider media budgets," he said.
“These wins are a testament to the team’s effort, both in the pitch process, but also our portfolio of helping clients build stronger connections with their audience to achieve their business goals."
Price Attack CMO Aimee Madson said it was clear from the first meeting that TFM has a passionate and agile team, which understands the brand's space.
"Using a data-backed approach to digital, Taylor and the team’s multi-location experience was a large part of why we selected them - the tailored LAM offering was unlike anything else we’ve seen," she said.
"His experience in franchise development will prove highly valuable to our brand moving forward.”
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