Pharmacy brand TerryWhite Chemmart has launched a retail media network called TWC Connect.
TerryWhite Chemmart, with 600 community pharmacies, is the latest retailer to enter the Australian retail media market, which PwC forecasts will hit $3 billion by 2027.
The Zitcha retail media platform was selected following a competitive pitch, will enable onsite and offsite media channels including Facebook, YouTube and Google.
TerryWhite Chemmart has recently upgraded and integrated its Rewards Plus loyalty program of more than 2 million members, into the brand's myTWC app.
“Retail media is transforming the way retailers, their brand advertisers and customers interact, creating a more curated and personalised shopping experience for customers," said Nick Hinsley, chief revenue officer, Zitcha.
“TerryWhite Chemmart understands the immense opportunities building and operating a retail media network can deliver and are looking forward to partnering with Zitcha, to work alongside our strong team of specialists.”
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