Network Ten has officially commenced its next chapter, removing its former logo from its head office in Pyrmont and replacing it with its revamped look.
The network revealed in October it would be dropping its former logo as part of a major brand refresh, as well as a new multichannel strategy and a greater push for local content in 2019 at its annual Upfronts event.
The new logo sees Ten replace its iconic blue circle, with the word “ten” in the middle, to different-coloured circles with a numerical “10” in a thick, “bubble-writing” style white font.
Here's a timelapse video of the new logo being posted in Pyrmont:
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