Nick Bower.
Network 10's long-standing Formula 1 partnerships with Harvey Norman, Shannons and 7-Eleven are back for the Formula 1 Louis Vuitton Australian Grand Prix 2025 starting Friday.
Subway continues its association with coverage and American Express is a new partner.
“Formula 1 has gone through an amazing period of time,” Nick Bower, General Manager - Ad Sales, Paramount Australia, told AdNews.
“It's become more popular with not just audiences across the board but with brands that associate with the sport itself.
“And this isn’t just overall interest, we've seen female and younger audiences grow.
“When you dig into the data a little bit more, audiences are staying into the broadcast for a lot longer, because the results on track are amazing.
“Equally, the stories and the personalities around the track are also what audiences are clamouring for.
“It’s definitely, definitely a much broader audience. But don't, don't get me wrong, if you're a motor ahead, this is the pinnacle.”
Kristie Gee, Head of Television & Radio Marketing, Harvey Norman, said Network 10’s coverage is a mainstay for Harvey Norman.
“The 10 Sport production and sales teams make it easy for us to make the most of this iconic event,” said Gee.
“The Formula 1 embodies the perfect combination of technological advancement, precision engineering, and high-performance entertainment that resonates with our customers.”
Network 10's expert commentary team will be led by co-hosts Tara Rushton and Scott Mackinnon, who will be joined by Formula 1 legend Guenther Steiner, F1 World Champion Damon Hill, Formula 1 experts Tom Clarkson, Rosanna Tennant and Richard Craill, plus Archie Thompson and Formula 1 aficionado and co-host of The Cheap Seats, Tim McDonald.
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