IPG Mediabrands creative arm, Ensemble, has appointed Michael Stanford as managing director.
Stanford has 25 years experience in the industry and was most recently the creative director at Channel Ten's creative hub, Generate. He also previosuly held creative roles at both GPY&R and McCann. He has worked with Optus, Budget Direct and was a co-writer on the Modern Family Toyota Kluger content series.
The move is part of newly appointed CEO Melissa Fein’s broader strategy to align the business focus on integrated solutions for clients. Fein joined Ensemble, also from Channel Ten's Generate division, in February of this year.
“For many clients there is a need for integrated brand communications that fits between the services available from creative and media agencies, even in their newly flexible structures these days,” says Fein.
She says Stanford will help lead Ensembles higher levels of skills in content marketing and integrated creative solutions.
The future of Ensemble would deepen its collaboration with Mediabrands’ UM and Initiative and also agency Mnet, Society, Reprise and Anomaly, says Fein.
Danny Bass previously spoke with AdNews about the new era of Mediabrands and its "unique" business model. Read more here.
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