SYDNEY: Telstra is developing a range of "unique" advertising products for its IPTV service, which will include pre and post-roll advertising and branded on-demand channels.
Telstra currently offers pre, mid and post-roll advertising around its online BigPond TV service and director of Telstra Media Chris Taylor told AdNews, "this will certainly form a part of the IPTV proposition".
Taylor said branded on-demand channels would also be offered to advertisers but these will not be available for another 12 to 18 months.
Taylor said, "From an advertiser point of view there are certainly opportunities to have branded channels. We are in the process of developing products to take to the advertising market - these will be things that you haven't seen before - unique advertising products for this media."
Telstra is "feverishly" working on its T-box set top box and aims to launch it "as soon as we can" as Telstra moves quickly to push its IPTV service out to a large audience via a range of devices.
Telstra is yet to announce an official launch date for T-box which is slated for later this year, but AdNews understands the launch has been brought forward to get the jump on competitors such as Fetch TV.
The telco is ramping up its BigPond TV service to rolll out via T-box and will look to promote the service via a quad play strategy, combining TV, internet, mobile and home phone - which will cross promote the newly launched T-hub home phone service.
The strategy is similar to those employed by BSkyB and Virgin Media in the UK which offer triple and quad play services across TV, broadband, mobile and phone services.
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