Telstra is pushing into streaming with the launch of Telstra TV, a service that offers easier access to all on-demand services in one place.
Telstra TV is a partnership with streaming platform Roku and will give access to Presto, Stan and Netflix, alongside a selection of TV catch up services and new release movies from BigPond Movies.
Telstra general managing director media and marketing, Joe Pollard, said the service will “differentiate” Telstra from other providers which restrict content choices through competition.
“Australians have enthusiastically embraced video streaming as an entrainment platform and Telstra TV will differentiate Telstra as a provider of streaming content,” Pollard said.
“Rather than restrict our consumers' choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in one place.
“We are already the network of choice for video for many customers around Australia and the demand for video content will only increase the need for superior networks to deliver this content.”
Telstra TV will add to Telstra's exiting entertainment services – including Tbox and Foxtel – and will be available for purchase in September.
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