Telstra has announced a partnership with Netball Australia until the end of 2012, as the company moves further into sporting sponsorship.
The deal includes grassroots support of netball through programs such as the Telstra Assistance Fund and the Telstra Affinity Program, as well as partnerships with each of the five Australian teams in the ANZ Championship.
The deal will see a range of games including the ANZ Championship and Diamonds’ Test matches streamed online, including on Telstra T-Box and other IPTV services.
Telstra group managing director of innovation, products and marketing, Kate McKenzie, said: “Telstra is delighted to be using our technology to connect netball fans to their favourite game.
“This great line up of netball content joins the other sports content already available from Telstra including the AFL, NRL and the V8s and means our customers are spoilt for choice. As a netball tragic myself I am thrilled to be bringing the game to new audiences."
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