Telstra ad.
Advertising watchdog Ad Standards has dismissed a complaint raising concerns of inappropriate sexual content in a Telstra ad.
The television advertisement features two animated kangaroos building a snowman.
The young kangaroo puts a carrot on the snowman in the genital area. The older kangaroo says "oop huh" and moves the carrot to the nose position.
The complaint submitted to Ad Standards said "inappropriate content and placement insinuating a penis as a carrot."
In response the advertiser denied the ad breached guidelines or community standards.
The advertisement had also received a ‘G’ rating from ClearAds and could be broadcast at any time of day.
"Humorously acknowledging the existence of the penis with an animated carrot on a snowman cannot be seen as overtly sexual in reference to the content accepted on TV by prevailing community standards and Ad Standards precent," a spokesperson said.
"Neither the placement of the carrot nor the pose of the snowman alludes to sex or sexual activity.
"The snowman is not sculpted to resemble a more anatomically correct male form in an alluring or sexual pose such that the carrot creates substantially suggestive imagery."
In agreeance, the Ad Standards panel considered that while the advertisement contained mild sexual suggestion through the placement of the carrot, there were no actual genitals depicted and the advertisement did not contain nudity.
The Panel considered the advertisement treated the issue of sexuality with sensitivity to the relevant broad audience.
The ad was found to not breach any rules.
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