Sponsored: Intelligence platform Near knows that people lie, but the behaviour of our mobiles don’t.
At the Media Summit 2016, Near GM ANZ Cameron Curtis launched the company’s mobile-first audience cloud, Allspark, during the Tech Fastfronts.
Tech Fastfronts are an initiative delivering a high-speed showcase of the latest technologies, pilots and programs, from all corners of the industry.
By collecting mobile data, Allspark helps brands connect with audiences based on their location, helping them gather rich consumer insights and serving them relevant advertising on their mobiles all in real time.
MCN's Suzie Cardwell called the development a "game changer" for Australian marketers.
Curtis explains how Allspark works at the Media Summit, saying: "It creates an audience based on real world behaviours, understand how to target that audience, target that audience in real time and then be able to attribute the behaviour based on the messaging they’ve seen.”
Sounds simple right? Watch the video below to get the full lowdown.
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