Victoria’s Department of Education has commissioned positive change agency Think HQ to encourage people to become teachers as part of its Teach the Future campaign.
The campaign resulted in an immersive experience which gives career seekers the opportunity to visualise a career as a teacher in Victoria.
The realistic classroom experience, targeting both school leavers and those seeking a switch in career, is appearing at career expos across Australia, most recently at the Melbourne Career Expo at MCEC.
At the classroom experience, aspiring teachers learn about pathways into roles as educators and teachers in early childhood, primary and secondary education, and speak to real life educators who answer questions and talk about their own professional experience.
Think HQ’s founder and managing director, Jen Sharpe, said the agency knew to how to approach the campaign from its previous work in the field.
"Reaching young minds requires an approach that engages them in an immersive and entertaining way," she said.
The pop-up experience, conceptualised by Think HQ’s events and activations manager, Hayley Mitchell, was designed and executed by activations and events specialists En Pointe in consultation with teachers.
It consists of a four quadrant structure representing four rooms – a staff room, an early learning space, a primary classroom and a secondary classroom, showcasing the full spectrum learning environments.
En Pointe events director Rocco Trimboli said the team made the experience as authentic as possible by consulting on design choices with a current teacher who provided industry-based advice as it created the space.
"We carefully selected props and even ensured that featured books came from curriculum-approved booklists,” said Trimboli.
“Incorporating interactivity and ‘play-based learning’ was another key design focus. Just some of the ways we achieved this include a nature play table in the early childhood quadrant, sensory play mats and other sensory/calming activities. These had a great impact during the Melbourne careers expo, proving popular with career seekers."
The STEM themed secondary classroom that showcases the latest technology in classrooms, including a 3D printer, lightning orb, engine and robotic arm, is also popular with career seekers due to its state-of-the-art interactive elements.
The interactive classroom experience is appearing at the Victorian Careers and Employment Expo (August 17-19) and Sydney Career and Employment Expo (September 8-9).
Credits:
Teach the Future campaign - Classroom in Session pop up activation
Client: Department of Education, Victoria
Agency: Think HQ
Founder and Managing Director: Jen Sharpe
Chief Creative Officer: Andy Lima
Events and Activations Manager: Hayley Mitchell
Design and build: En Pointe Events
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