Kraft Heinz Australia and New Zealand has appointed TBWA its integrated creative agency, following a competitive pitch
process.
TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s.
This appointment marks a significant step in consolidating Kraft Heinz brands under one agency across the Tasman, ensuring a cohesive and locally headquartered approach.
Kraft Heinz CMO Michael Magee is very pleased to re-engage with TBWA, which previously held the account for three years in Sydney.
"Their disruptive approach and deep understanding of our brands make them the perfect partner as we look to continue to elevate our presence in the market," he said.
TBWA\Melbourne chief creative officer Paul Reardon said Kraft Heinz has great brands with a high benchmark for creative work both here in Australia and New Zealand, as well as globally.
"It’s an exciting partnership. When pitching to Kraft Heinz, we spoke a lot about the importance of disruptive work in ‘shared’ and ‘owned’ media - areas we love to play in. We can’t wait to get started.," he said.
TBWA\New Zealand CEO Catherine Harris said working with Kraft Heinz means working with some of the most "iconic" brands in the world.
"We are extremely excited to be working with the very talented teams at Kraft Heinz to deliver disruptive ideas across paid, owned and earned for their suite of brands," she said.
TBWA is a full-service integrated agency offering disruptive and innovative creative solutions across the total brand experience.
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