TBWA Sydney has appointed Elektra O’Malley managing director and Michael Hogg chief strategy officer.
O’Malley and Hogg’s creative partner and the new chief creative officer for TBWA Sydney will be announced in the coming weeks.
The agency has had a series of new business wins, including Australian Defence Force Recruiting, Kraft Heinz Australia & New Zealand, Goodman Fielder and a soon to be announced high profile global account.
O’Malley returns home with more than a decade of experience in New York working at creative agencies including TBWA, Johannes Leonardo and Anomaly, partnering with iconic brands such as Diageo, Kraft Heinz, Amazon, Gap, Revlon, H&M, Adidas, and PepsiCo.
She was most recently head of account leadership at Anomaly NYC, where she led business initiatives for Bud Light, Amazon Ads and Ferrero Group.
Under her leadership, ABI won Creative Marketer of the Year at Cannes for two consecutive years and launched two Super Bowl ads for Bud Light.
O’Malley said this opportunity is truly a homecoming for her, both professionally and personally.
“My time at TBWA New York was a fundamental building block in my career and shaped my belief in creativity and Disruption as a transformative force for growing brands and businesses,” she said.
“I’m so excited to return home to TBWA Sydney and work with its incredible people and brands to disrupt the future of creativity.”
Hogg is from indie agency Emotive, where he has spent the last five years as managing partner and chief strategy officer.
He has helped lead the transformation of Emotive into an integrated creative agency working with clients including Optus, Google, Unilever and Breville.
Previously, Hogg was head of strategy at The Monkeys, part of Accenture Song, where he led strategic planning on major clients including NRMA Insurance, Qantas, Ikea and MLA, earning multiple Effies including a Grand Prix and Effective Agency of the Year.
“Having spent a career in independent creative agencies, I never imagined taking a network job. But it feels like a unique moment in time at TBWA,” Hogg said.
“The agency has incredible momentum, a renewed creative ambition and Paul's brought together a group of people in Elektra and our new CCO who made it impossible to say no to. Plus I get a car park."
TBWA\Australia and New Zealand CEO and president Paul Bradbury said the appointments mark the start of a very exciting new chapter for the agency.
“We have incredible clients, capabilities across the total brand experience and the full force of TBWA & OAG to accelerate our innovation and creativity,” Bradbury said.
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