Sebastian Revell
Emotive has appointed Sebastian Revell to head up the independent agency’s strategic offering.
Revell has been with TBWA since 2019, most recently leading the agency’s strategic direction on Tourism New Zealand, mycar Tyre & Auto, AWS and Apple. He brings a 15-year career that has spanned both media and creative agency roles in Australia and the UK, as well as a stint client-side.
Revell will immediately join Emotive’s senior leadership team, and is charged with evolving Emotive’s data, research and effectiveness capabilities.
Emotive founder and CEO Simon Joyce said the agency is coming off its best creative year yet in 2024 and are excited to keep that momentum rolling.
"Bringing in a gun strategic leader in Seb whose expertise spans brand, creative, connections, earned and social/digital, evolves our strategy offering to meet an ever-changing comms landscape," Joyce said.
"Just as importantly, I can’t wait to see the impact Seb will have on our creative culture as we continue building Emotive into the best place to work, to do the best work of your life.”
Revell said exploring and maximising an idea so that none of it is left on the table, is where the biggest creative impact being made.
"This is fuelled by both collaborative relationships and a deep understanding of culture and channels," Revell said.
"I’ve always admired Emotive’s independent spirit and creativity from afar, so learning that they share the same perspective, made this an opportunity to jump at.
"I’m looking forward to collaborating with the talent at Coogee HQ to supercharge the power of distinctive and connected ideas.”
Revell will start at Emotive’s Coogee HQ on March 24.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.