Gaming and lottery giant Tatts Group has called a national pitch for its creative and media accounts, covering a large number of brands and sub-brands such as NSW Lotteries, Golden Casket and UniTab.
A Tatts spokesperson told AdNews that it will be a closed tender and the process “is part of Tatts Group’s normal supplier business review”.
“The successful agencies will be announced later in the year,” the spokesperson said.
Industry sources told AdNews that agencies affected by the national include the likes of Publicis Mojo and MediaCom. They also indicated that the review is being conducted by the Group's procurement department.
AdNews understands that Tatts has invited a specific number of agencies to declare an expression of interest, with a formal pitch to begin this week. One involved party said agencies were able to nominate which Tatts brands they were interested in or all of the business.
“You can say what you're good at,” the source said. “We're treating it as a big pitch.”
According to Nielsen, Tatts Group spent $24.4 million overall on main media advertising from December 2009 to November 2010. Making up that spend, the NSW Lotteries Corporation spent $10.1 million in that period while Tattersalls spent $6.4 million, Golden Casket spent $6 million and UNiTAB spent $1.8 million.
Formerly Tattersall's Limited, Tatts Group runs a large number of lottery and gaming business across Australia. These include wide-ranging brands such as Tattslotto, Oz Lotto, The Pools, Powerball and Super 66 among others.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.