Target launches 3D ad

Target TVC.

MELBOURNE: Target is set to launch Australia’s first animated 3D stereoscopic cinema commercial as part of its Australia’s Biggest Toy

Salea nationwide integrated campaign.

The commercial has been designed by The Campaign Palace and produced by Iloura, and continues Target's 25-year tradition of using

animation in its advertising.

Target general manager of marketing, Murray Chenery said Murray Chenery, said targeting families with a 3D commercial shown prior to

family movies was an ideal way to promote Australia’s Biggest Toy Sale which starts 22nd July 2010.

“By advertising at the cinema with family movies we reach a captive audience of parents and children who are seeing the commercial

together. 3D cinema is hugely exciting and we are proud to be the first advertiser to capitalise on the unique 3D cinema experience

with Australia’s first animated 3D cinema commercial.”

Australia has experienced one of the world’s fastest growth rates in 3D cinema, according to Val Morgan marketing director Paul Brown.

“There are now over 350 3D cinema screens operating, which at around 1 in 5 screens is one of the highest levels in the world," Brown said. "The advent of 3D cinema is a brand new marketing platform for advertisers. It opens up a whole new arena that adds further strength to cinema’s unique ability to deliver impact and engagement. We are delighted that Target has taken the lead

The campaign launches nationwide today, and will screen with 3D movies including Shrek Forever After and Toy Story 3.

MELBOURNE: Target is set to launch an animated 3D stereoscopic cinema commercial as part of a national advertising campaign to promote the retailer's "Australia's Biggest Toy Sale".

The commercial, created by The Campaign Palace and produced by Iloura, will be targeting families and will screen prior to family movies, Target general manager of marketing, Murray Chenery said.

“By advertising at the cinema with family movies we reach a captive audience of parents and children who are seeing the commercial
together. 3D cinema is hugely exciting and we are proud to be the first advertiser to capitalise on the unique 3D cinema experience
with Australia’s first animated 3D cinema commercial.”

Australia has experienced one of the world’s fastest growth rates in 3D cinema, according to Val Morgan marketing director Paul Butler.

“There are now over 350 3D cinema screens operating, which at around 1 in 5 screens is one of the highest levels in the world," Butler said.

"The advent of 3D cinema is a brand new marketing platform for advertisers. It opens up a whole new arena that adds further strength to cinema’s unique ability to deliver impact and engagement. "

The Australia’s Biggest Toy Sale campaign launches nationwide today, and will screen with 3D movies including Shrek Forever After and Toy Story 3.

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